Why Does My Business Need On Hold Messaging?

You advertise your company in the newspaper, on radio and television, or through direct mail to get people to call your business.  Do you stop selling when they do?  Consider the following:

• 7 out of 10 callers are placed on hold (70 percent)*
• Callers with silence on hold, hang-up within 40 seconds*
• Callers with information on hold stay on the line up to 3 minutes longer*
• 1-in-5 callers make a purchase or take action based on an offer they hear on hold*
• Reach 100 percent of your target audience
• Keep your callers focused on your business with hours of free advertising
• Control your company’s image

If you called your company, would you rather hear about your business or silence? Radio is better than nothing, so is nice music, but what do they do for your bottom line?