Silence Is Golden? Not During Business Hours

‘Can you hear me now?’ Certainly that question is familiar to you since cell phones began taking over the world in the late 90’s.

How about this one ‘Are You There?’ or ‘Did They Hang Up On Me?’

You may have heard those questions before or asked them yourself when calling a business that placed your call on hold in dead silence. No cricket sounds… nothing.

This is the reality for thousands of companies across the country that place callers on hold and leave them wondering if they are on hold or were disconnected.

To make matters worse, a new study reveals that over 50 percent of calls to businesses are made from mobile phones. As we learned in December (See ‘Why Does My Cell Phone Break Up When I Hear On Hold Music?’) mobile phones are optimized toward human speech, not music, so even if you have music playing on hold, without a message, callers often feel abandoned quite quickly and simply hang up.

You spend too much money and put in too much effort getting people to call your business, don’t turn them off when they do. A custom on hold message and music program will make callers feel connected to your company and reduce hang-ups.