Messages On Hold A Must for Your Customers

When customers and prospective customers call your business and you need to put them on hold, do you leave them hanging there in silence or listening to radio static? You may think your callers do not care for or even notice the phone hold music, but the truth is, they do… and they are listening.

It is important to remember that callers to your company are a captive audience, for when they inquire about your product or service, they are already interested and their mind is open to any message you send because they are looking for your product or service to fill a need or solve a problem. If they are motivated to call you, they want more information, not less, so the form of delivering information is irrelevant to the opportunity to present that information.

A quality customized on hold message and music program is crucial to presenting a polished image and allows you to control what your callers hear and how they perceive your business. Like it or not, your company brand exists. You can control how that brand is seen by your customers or (by doing nothing) have it controlled for you.

Don’t underestimate the value of on hold messages as an important component of your customer service efforts.