How Long They Hold Is Up To You

It’s a fact that most of your callers will be placed on hold. But your clients can actually benefit from this normally unproductive time. Studies show that callers placed on hold with custom messages, will not only stay on hold longer, but they will also be calmer, less frustrated and can actually learn more about your products and services, as well as receive very helpful information about your business and staff.

Telephone on-hold advertising serves two purposes: (1) to promote products and services to prospects and existing customers and (2) as a courtesy message to thank them for holding.  The second point can be as important as the first to keep customers on the line during hold time.

On Hold Message and Music Programming has grown to be one of the most popular and productive ideas for business. With captive callers on hold, it’s similar to having your best salesperson, public relations person and professional spokesperson rolled into one.