Message & Music On Hold
Why All Businesses Need On Hold Messaging
An informative custom on hold messaging program will encourage your callers to hold for a longer period of time than they might otherwise, allowing your business more time to retain more of your callers.
When the time comes to place a caller on-hold, and every company must do so at one time or another, you can take advantage of that time to introduce your callers to information about your products and services. By presenting a polished professional image, first-time callers will get a positive first-impression as they wait to speak with you or one of your representatives.
Most businesses tell us they want callers on hold for as short amount of time as possible… in many cases, we are told that :30 seconds is too long. With this mind, we help our customers make more money, while presenting themselves in a professional manner, with an effective on hold messaging program that is all about their business and what it can do for their callers.
From another perspective though, the only thing more valuable than a company’s on-hold time, is the caller’s time they spend on hold. A business can show callers they value their time by sharing content that may actually be of interest to them. Afterall, they called you, so they are already interested in your solutions. Why not peak their interest with more information on what they called about in the first place. Many of our clients tell us there are things about their business that the average caller does not know about, so on hold messaging is the perfect opportunity to disseminate this information.
Of course, you will also want to consider WHO is calling your business… customers, prospects or a mix of both. If most of your callers are prospects, are they just becoming aware of your business or are they ready to buy if you can provide the product or service they need? An on hold message program can tout the benefits of your product or service, instead of simply talking about your experience and years in business. If most people calling your business are already customers, this is a great opportunity to introduce promotions, run loyalty programs, and cross promote other products or services.
Remember that time spent on-hold is unique in that you have the caller’s undivided attention. If you want to make them feel satisfied with waiting, it is important to make that time on hold worth their while. What does the caller want to hear? Probably not a sales pitch, but they do what more information presented in a simple way they can easily understand and you can do so with a focused, professional on hold messaging program.
On Hold Messages Keep Callers Engaged
On Hold Messages serve an important purpose for any business receiving calls from clients and prospects who must be put on hold for various reasons. Normally, most companies return to those callers on hold in one minute or less, but that hold time is still a moment where the captive attention of those inquiring with your business is at it’s peak.
On Hold Messages are radio ad-like spots that center on promotion of your company’s products and services at the ‘point of opportunity,’ when customers may be only moments away from making a purchase decision and most likely, more receptive to affirmative and informative marketing messages delivered to them during their phone hold time.
On Hold Messages Focus Your Customers
On Hold Messages not only provide information to customers, they keep them focused on your business. Other audio, such as a radio on hold, or no audio at all, are a distraction for people waiting on hold and a lost opportunity.
For callers waiting in silence, only a few seconds on hold can seem like an eternity. By providing information through on hold messages, your company can improve the overall interaction experience for customers and prospects.
Conveying to callers that your business will take care of them starts with the first phone call. For many companies though, time on hold with the radio or dead air, strays from that idea and sends the exact opposite message.
With on hold messages, you will focus and enhance your business with a customer service tool that communicates to new or prospective clients, conciously and subconciously, how you prioritize customer service, along with the products and solutions you offer.
On Hold Messages Enhance Your Brand
Remember that marketing isn’t just about selling products or services, it’s about creating a memorable, positive experience for people, so they think of your business first the next time they need what you provide.
On Hold Messages help to portray the brand image you envision for your company, while delivering more value to your customers.
Messages On Hold Can Lead Existing Customers To Buy More
Keep your base active with Messages On Hold.
The simplest way to increase your company’s sales is to sell more to your current customers.
They know you and may even love your business. However, do they know everything they need to know? Many of your customers have been purchasing Widget A for years, but do they know about Widget B or even Widget W?
Just like many of your clients may not know about all of the products and services you have available that could help them, you may not have considered one of the best ways to get the word out.
Business owners and employees are so busy dealing with the status quo, they don’t always have time to pitch their latest offerings to their existing customers, so why not automate it with messages on hold that play continuously without fail to your best prospects.
Telephone on hold messaging puts that wasted time holding, now spent in silence or with a static-filled radio, to good use… informing and educating your top prospects (your customers) about your business and the widgets they may be missing out on that could save them time and money.
When attempting to attract new customers, businesses spend a great deal of time pitching, answering questions and convincing prospects to buy.
Existing customers are already sold on your company.. they trust you!
In many cases, upon learning of additional products or services available from your business, they are more inclined to buy it from you than from a competitor, even if they could find that widget elsewhere at a lower price.
Loyalty has value and effective messages on hold present a non-stop call to action you have on auto-pilot every hour you’re open for business.
