Message & Music On Hold
What Do You Want Your Caller To Hear While On Hold?
You have done the hard part… you were able to get that potential customer to call your business. Now you must put that caller on hold. An opportunity to inform the caller about your company and it’s products and services has just been created.
What can you do?
When you consider it is much easier to sell to your existing customers than it is to attract new customers, information on hold just makes sense and you can have a custom on hold message and music program recorded for a few dollars a day or less.
Some recent statistics regarding on hold message and music programs:
- 90 percent of callers with silence hang-up within 40 seconds*
- Callers with music stay on the line an additional 30 seconds*
- Callers with information on hold stay on the line for up to 3 minutes!*
What other businesses have experienced with on hold messaging:
- 16-20 percent increase in sales*
- 40 percent increase in retention of callers placed on hold*
- 85 percent prefer on hold messages to silence or music*
Everyday you could be losing callers and reducing your opportunity to increase sales to people already interested in your business. Afterall, they called you.
*Sales & Marketing Magazine and Telemarketing Magazine
Music Licensing Issues Can Pose Legal Problems
Playing a radio or an iPod inside a business or allowing customers to enjoy a CD might seem innocent, but could be a violation of copyright laws and have big legal ramifications for businesses. Read More
How Long They Hold Is Up To You
It’s a fact that most of your callers will be placed on hold. But your clients can actually benefit from this normally unproductive time. Studies show that callers placed on hold with custom messages, will not only stay on hold longer, but they will also be calmer, less frustrated and can actually learn more about your products and services, as well as receive very helpful information about your business and staff.
Telephone on-hold advertising serves two purposes: (1) to promote products and services to prospects and existing customers and (2) as a courtesy message to thank them for holding. The second point can be as important as the first to keep customers on the line during hold time.
On Hold Message and Music Programming has grown to be one of the most popular and productive ideas for business. With captive callers on hold, it’s similar to having your best salesperson, public relations person and professional spokesperson rolled into one.
