No, and that’s a good thing. On Hold Message and Music recordings play continuously, even if there are no callers on hold. If two callers were put on hold a minute apart, they would both hear the same message at the same time, but the first caller would hear one minute more of your on hold program than the second caller.

In addition, because an on hold message and music program covers all of your lines, all customers placed on hold hear the same message and music recording. A caller would have to be on hold longer than the length of your recorded session before they would hear your on hold recording repeat.

You advertise your company in the newspaper, on radio and television, or through direct mail to get people to call your business.  Do you stop selling when they do?  Consider the following:

• 7 out of 10 callers are placed on hold (70 percent)*
• Callers with silence on hold, hang-up within 40 seconds*
• Callers with information on hold stay on the line up to 3 minutes longer*
• 1-in-5 callers make a purchase or take action based on an offer they hear on hold*
• Reach 100 percent of your target audience
• Keep your callers focused on your business with hours of free advertising
• Control your company’s image

If you called your company, would you rather hear about your business or silence? Radio is better than nothing, so is nice music, but what do they do for your bottom line?

Many business play music on hold without a message. When your callers hear only hold music, does it really provide any value to your business?

According to two recent independent surveys, 88 percent of all callers prefer on hold messages to other options, including just music. Up to 20 percent of callers who hear an on hold message, make a purchase or decision based on the information heard while on hold (source: AT&T). And 90 percent of on hold marketing service customers confirm that messages on hold increase product and service awareness.

On hold music alone simply cannot deliver these kind of results.