Message & Music On Hold
How Often Should I Change My On Hold Messages And Music?
You can change your information and hold music as often as needed to reflect changes with your product or service.
Most companies have one on hold message and music recording produced and then update every year or two. Other clients change their hold messages with each new season or have chosen to update their program monthly to offer specials and announce other dated information. New messages can be coordinated to present special events, roll out a new product line, or any other custom needs.
Please also consider the following: Do you receive frequent calls from the same people or do you tend to have a steady stream of new customers? Keeping your on hold message fresh has proven to be more effective when marketing to repeat callers.
What Do Your Customers Hear On Hold?
Nothing?
Why give a valued prospect or client the silent treatment?
Radio?
Your callers on hold are a captive audience to a lot of commercials. Are any of them yours?
Music?
You’re in business to make money. Shouldn’t you promote your business?
Professionally produced messages on hold create a positive, professional impression of your company. Studies show that what your customers hear while on hold has a dramatic effect on how they perceive your business.
Why Not Just Play The Radio Or Other Music On Hold?
With the radio, you have no control over what your customer will hear when placed on hold.
Certainly, the local soft rock or smooth jazz radio station plays appropriate music, but these stations also have announcers and play commercials. You may be shocked to find your customers on hold hearing a commercial for your competitor!
With a satellite music system or other music service, you have control over the style of music. However, most companies are in business to make money. Music on hold without a message about your company’s product or service is a lost opportunity to promote your product or service and build your company’s brand.
Many businesses will resort to a radio or CD player because they believe it is free. In fact this could be a costly decision. Most musical works are the property of the songwriters, composers, and music publishers and may not be reproduced or rebroadcast without the proper licensing. Read More