When your company plays the radio on hold, your customers are hearing the following:

• Commercials from other businesses – are any of them competitors?
• Announcers are talking, but not about your business
• Music is playing, but does your customer like that song?
• You’ve tuned in the soft rock station – is the reception clear?

Ever wonder why you hear so much static when listening to a radio station on hold?

Most company phone systems are located near a server and other electronic equipment in a closet or small room. This confined area creates a lot of interference and as a result, nearly every radio on hold is filled with static!

Food for Thought:

Imagine someone standing in front of your business everyday. They distract attention away from your business by talking to your customers about the weather and other businesses. Certainly, you would call the police before you let that happen. Now, think of a caller to your business being placed on hold and hearing the radio.

Customer service. Every business strives to make it priority number one and in a perfect world, each customer would receive immediate, productive service.

Ideal, but highly unrealistic.

What really happens is approximately 70 percent of callers to businesses are placed on hold.

While they wait, are these prospects and customers of your business suffering-in-silence? Have they lost focus on their call to your business because they’re listening to the radio?

If you’re serious about building a solid corporate image, consider a custom on hold message and music recording.

You’ve spent time and money building your business. Don’t lose credibility by giving your customers the silent treatment or allowing the local radio station to control the message your customers hear.

With custom on hold messages, your company can quickly offer information about your business to waiting callers who are already interested in your product or service.

There really is no better targeted prospect.

You can use your on hold message recording to direct callers to your website, blog or Facebook page for additional information or specials. Once you connect with them online, you can encourage customers and prospects to share your brand with their friends and associates through their social networks (Facebook, LinkedIn, etc.).

That’s some powerful promotion, all started with a simple on hold message program.

Just like any other marketing tool, the on hold provider you choose should be judged on what it can do for your business:

• Reinforces your advertising campaigns
• Promotes specials, seasonal events or products
• Saves staff time with messages that answer frequently asked questions
• Mentions important manufacturers or product lines you represent
• Cross-sells products your sales staff may neglect to mention
• Increases customer knowledge about your business

Info on hold has been proven to do the following:

• Enhance a company’s image
• Decrease caller hang-ups and agitation
• Keep callers interested
• Stimulate new sales

A custom on hold message and music recording can help you quickly and conveniently provide information about your business to a caller, who is already interested in your product or service. Couple that by directing callers waiting on hold to your website, blog or Facebook page for detailed information or specials.

Be heard and seen by targeted customers with each phone call placed to your business.  That’s a powerful combination.