The Power of Branding
KNOW YOUR CUSTOMER
Your business has a product or service consumers want. However, consumers are shopping around.
Is your business using all the resources available to advertise your brand and extend your market reach?
Most prospects call a business to acquire information. Is your staff trained to answer the phone and handle callers in a professional manner?
Check your voicemail greeting and your on hold message and music program. Are they an accurate representation of your business?
GET YOUR CUSTOMER TO KNOW YOU
From the moment a prospect or customer contacts your company, they want to know one thing – ‘how can your company satisfy my needs?’
You have to identify with the prospect’s needs and show how your company can solve their problems or bring resolution to their search.
Mention your accomplishments with current customers and offer up new ideas they may not have thought of.
Record A Better Voicemail Greeting
Energy is the key to your voicemail greeting, so practice having energy. Put some alternative methods of reaching you, and you’ll ensure people leave you a message with the information you need to make it a great day! Read more
Study: Music On Hold and Customer Satisfaction
A 2006 study by Georgia State University’s J. Mack Robinson College of Business explored the impact of on hold music on customer satisfaction… specifically, if people like the music they hear, do they believe their wait time is shorter? The study was published in the Journal of Service Research.
Here is a brief overview of the study:
- 75 percent of respondents who liked the music while on hold felt they had shorter wait times than those who did not like the music.
- 69 percent found that information on how long their wait would be did not make a difference in their perception of the wait
- Knowing what order number their call was did not have any effect on perceived wait times for 72 percent of the people surveyed.
QUESTIONS?
Phone On Hold News
Marketing On Hold Information To Help Enhance Your Company Image
