On Hold Questions

We never put people on hold, or try not to put people on hold. Why would we need this?

That’s good. Do you not put people on hold at your business because you are concerned about what they hear when placed on-hold?  When you have a custom on hold message and music recording, you may actually look forward to putting people on hold, because you know the selling process continues while you gather your thoughts and the information you need to address your prospects and clients.  In addition, with multiple phones and calls being transferred from one person to another, putting people on hold is normally unavoidable and the facts prove it… over 70 percent of calls to business are placed on hold (Source: AT&T).

We only put people on hold for a short period of time. Why would we need this?

How long? 10 seconds? 20 seconds? In 10 seconds, a caller on hold just heard they can get a discount on their auto insurance if they also have a life policy with your agency. In 20 seconds, a caller on hold just heard you also offer massage therapy at your chiropractic clinic.  In many cases, just one person asking about something they heard on hold and then making a purchase, can more than pay for your investment in on hold advertising.