Your Website Looks Great But Don’t Neglect Your Phone
The Internet has changed the way we do business, yet most of your customers still reach your business by phone.
Human nature is what it is and we want to talk with somebody. So, why are your callers not hearing about your business when you put them on hold?
Telephone On Hold Expectations
A professional on hold message and music program has been proven to do the following:
- Enhance a company’s image
- Decrease caller hang-ups and agitation
- Keep callers interested
- Stimulate new sales
Improve the image of your business by advertising to an interested party, someone who’s already called you and is captive to your message. You can improve sales/profit by retaining callers who might have hung up due to silence or a poorly tuned radio station.
However, just like any other marketing service, the on hold provider you choose should be judged on what it can do for your business:
- Reinforces your advertising campaigns
- Promotes specials, seasonal events or products
- Saves staff time with messages that answer frequently asked questions
- Mentions important manufacturers or product lines you represent
- Cross-sells products your sales staff may neglect to mention
- Increases customer knowledge about your business
An on hold message and music recording that features information about your company gives you control of what your callers hear while waiting and greatly improves their perception of your company.
