Nothing?
Why give a valued prospect or client the silent treatment?
Radio?
Your callers on hold are a captive audience to a lot of commercials. Are any of them yours?
Music?
You’re in business to make money. Shouldn’t you promote your business?
Professionally produced messages on hold create a positive, professional impression of your company. Studies show that what your customers hear while on hold has a dramatic effect on how they perceive your business.