Why Not Just Play The Radio Or Other Music On Hold?

With the radio, you have no control over what your customer will hear when placed on hold.

Certainly, the local soft rock or smooth jazz radio station plays appropriate music, but these stations also have announcers and play commercials. You may be shocked to find your customers on hold hearing a commercial for your competitor!

With a satellite music system or other music service, you have control over the style of music. However, most companies are in business to make money. Music on hold without a message about your company’s product or service is a lost opportunity to promote your product or service and build your company’s brand.

Many businesses will resort to a radio or CD player because they believe it is free. In fact this could be a costly decision. Most musical works are the property of the songwriters, composers, and music publishers and may not be reproduced or rebroadcast without the proper licensing.  Read More