What Do You Want Your Caller To Hear While On Hold?
You have done the hard part… you were able to get that potential customer to call your business. Now you must put that caller on hold. An opportunity to inform the caller about your company and it’s products and services has just been created.
What can you do?
When you consider it is much easier to sell to your existing customers than it is to attract new customers, information on hold just makes sense and you can have a custom on hold message and music program recorded for a few dollars a day or less.
Some recent statistics regarding on hold message and music programs:
- 90 percent of callers with silence hang-up within 40 seconds*
- Callers with music stay on the line an additional 30 seconds*
- Callers with information on hold stay on the line for up to 3 minutes!*
What other businesses have experienced with on hold messaging:
- 16-20 percent increase in sales*
- 40 percent increase in retention of callers placed on hold*
- 85 percent prefer on hold messages to silence or music*
Everyday you could be losing callers and reducing your opportunity to increase sales to people already interested in your business. Afterall, they called you.
*Sales & Marketing Magazine and Telemarketing Magazine
