Advantages To Playing On Hold Sales Messages

You can use an on hold message and music program to give your customers valuable information while they wait.  Examples include: directions, hours, specialties, services, promotions, etc.  Remind your customers of the reasons for doing business with you.

Here are a few more advantages:

• Increases your sales with powerful and inexpensive advertising
• Decreases hang-up rates (a caller who hangs up is not going to buy)
• Tells your customers what they don’t know about your company
• Keeps you out of court (playing radio or CD’s is illegal)
• Will make you money and you can take that to the bank

Telephone on hold advertising is equivalent to adding a salesperson to your staff who works continuously, selling products and services to your customers waiting on hold.  Hiring another sales person would cost you a salary and benefits.  Total investment in a quality on hold message and music recording is minimal by comparison.